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who we are
Rogers Sports & Media is home to Canada’s most beloved media brands and trusted influencers. Across Sportsnet, Citytv, OMNI Television, Breakfast Television, Cityline, TSC, and more than 50 radio stations, we touch the lives of almost every Canadian, every single day.
Now, it’s time for us to do even more good with our media megaphone by promoting small businesses, charities and organizations that support equity-deserving communities, helping them grow, and working together to build a more inclusive Canada.
our pillars
business & community
$5 million over 5 years in advertising and creative services to support local businesses owned by Black, Indigenous, people of colour, 2SLGBTQ+, persons with disabilities, and women.
$5 million over 5 years in advertising and creative services to charities that support all equity-deserving communities.
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content
Engrain the work of an internal content advisory council, whose mandate is increasing diversity of thought and focus, into our content and programming.
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hiring & career
Develop a set of Rogers Sports & Media specific programs and recruitment strategies to improve diversity at all levels of the organization, including in leadership positions.
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mentorship & sponsorship
Give young people from equity deserving communities (both from inside and outside Rogers) the tools, support, and resources to successfully enter and advance in the sports and media industry.
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