Skip to Content

differences unite us all

what's new

Level UP 2

Announcing 2022 Level UP 2 program participants

Access Reelworld, Citytv, Shaftesbury, and Pope Productions invest in development of racially diverse writers and directors during production of Citytv’s Hudson & Rex Season 5.

learn more

New All IN partners

Rogers Sports & Media Announces 8 Partnerships with Diverse Charities and Small Businesses

All IN to provide advertising and creative services to Breakfast Club of Canada, Dollar A Day Foundation, Egale Canada, POV, Raven Reads, Révolutionnaire, UnitedWeCurl, and Women’s Para Hockey of Canada

Learn More
Runs Through Their Blood TV Series; a parent lifting a child up against a sunrise in the background

Runs Through Their Blood

September 30 is National Day for Truth and Reconciliation.

Citytv presents Runs Through Their Blood which documents the effects of intergenerational trauma through the history of residential schools and how it is a part of the everyday lives of the community.

learn more
Remember 9:29; illustration of two clasped hands.

Remember 9:29

One year from the day George Floyd was murdered, Rogers Sports & Media presented Remember 9:29.

A powerful celebration of Floyd’s legacy, featuring an ensemble of Black Canadians coming together to share real life perspectives on the Black experience.

learn more
Heart Heart Heart Heart

who we are

Rogers Sports & Media is home to Canada’s most beloved media brands and trusted influencers. Across Sportsnet, Citytv, OMNI Television, Breakfast Television, Cityline, TSC, and more than 50 radio stations, we touch the lives of almost every Canadian, every single day.

Now, it’s time for us to do even more good with our media megaphone by promoting small businesses, charities and organizations that support equity-deserving communities, helping them grow, and working together to build a more inclusive Canada.

our pillars

business & community

Provide advertising and creative services to support local businesses owned by Black, Indigenous, people of colour, 2SLGBTQ+, persons with disabilities, and women.

Provide advertising and creative services to charities that support all equity-deserving communities.

learn more
orange hearts overlapping and spinning

content

Further increase diversity of thought and ensure editorial content accurately reflects the unique composition of Canadian communities through an internal Content Advisory Council.

learn more
green hearts spinning and combining

hiring & career advancement practices

Grow programs and recruitment strategies, in partnership with Rogers, to improve diversity at all levels of the organization.

learn more
pink hearts spinning and extending

mentorship & sponsorship

Expand opportunities for young people from equity-deserving communities and equip them with the tools, support, and resources to successfully enter and advance in the sports and media industry.

learn more
yellow hearts extending in an X pattern

more from us

Breakfast Television logo Cityline logo CityNews Everywhere logo CityTV logo Sportsnet logo Omni Television logo 98.1 CHFI logo JACK 96.9 logo Kiss 91.7 logo 92.1 Citi logo Rogers TV logo TSC logo