differences unite us all

That's why we're All IN for a world where equity matters. That's why we're giving away a minimum of $10 million dollars in free advertising and creative services over the next five years to help small businesses, charities and organizations that support equity-seeking groups.

who we are

Rogers Sports & Media is home to Canada's most beloved media brands and trusted influencers. Across Sportsnet, Citytv, OMNI Television, Breakfast Television, Cityline, and more than 50 radio stations, we touch the lives of almost every Canadian, every single day.

Now, it's time for us to do even more good with our media megaphone by promoting small businesses, charities and organizations that support equity-seeking communities, helping them grow, and working together to build a more inclusive Canada.

how it works

Before you complete your application, read through these helpful tips...

Tell us about your business or cause. How will partnering with us help you to support equity-seeking groups?


Submit your application then sit tight. We will review all applications and get back to everyone who has applied by the end of November.


We will select a minimum of four businesses and four charities to support every year.


Each successful applicant will receive up to $250,000 in media value and creative support from Rogers Sports & Media.


If selected, we will provide a custom campaign and media plan specific to your business or cause. This could include creative development and free media to amplify your message.


We will launch and manage your campaign and deliver a post-report once completed.