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Business & Community


Rogers Sports & Media will provide advertising and creative services to support local businesses owned by Black, Indigenous, people of colour, 2SLGBTQ+, persons with disabilities, and women.


Rogers Sports & Media will also provide advertising and creative services to charities that support all equity-deserving communities.

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“At Rogers Sports & Media, we recognize what makes us unique – and that’s our national media megaphone. All IN is about amplifying the voices, opinions and thoughts of equity-deserving groups that have not always been heard with equal measure. Let’s work together to build an inclusive Canada.”

Sharon Hinds, All IN Manager, Rogers Sports & Media

Featured 2022-2024 Partners

Breakfast Club of Canada

Breakfast Club of Canada wants to change the perception around breakfast programs. They want to transform the narrative and use positive language to talk about food security and move the needle closer to their goal: breakfast for every child, every day.

Dollar A Day Foundation

The Dollar A Day Foundation has a simple mission: to raise funds to close the gap between the availability of frontline mental health and addictions programs and the growing need. Many people suffering from mental health and addictions do not have the supports they need to get on the road to recovery. With proper supports, despair can be replaced by hope, dignity, and the opportunity to give back.

Egale Canada

Egale Canada’s mission is to improve the lives of 2SLGBTQI people in Canada and to enhance the global response to 2SLGBTQI issues by informing public policy, inspiring cultural change, and promoting human rights and inclusion through research, education, awareness, and legal advocacy.


POV is a charity that partners with talented, young BIPOC creatives to champion diversity and inclusion in the content production industries by increasing access to skills training, job placements, mentorship, and professional development opportunities.

Raven Reads

Raven Reads was founded on the premise of raising awareness of our collective histories, lived experiences, and supporting Indigenous authors and entrepreneurs. It was born from a desire to educate others about the devastating impact residential schools had on Indigenous people in Canada.


Founded in 2021, the Révolutionnaire social network gives youth an entry point to changemaking with information, community, and tools, to make a difference. The platform is a destination for young people to learn, connect and take action on the causes they care about.


UnitedWeCurl is committed to educate and raise awareness about issues affecting curling, elevating voices for change and advocating for racialized communities in the sport.

Women’s Para Hockey of Canada

Women’s Para Hockey of Canada’s mission is to contribute to the health and well-being of girls and women+ with disabilities by developing, promoting, and providing opportunities to participate in the sport of para hockey from grassroots development to an elite level throughout Canada.
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Big Brothers Big Sisters Across Canada

Big Brothers Big Sisters is a national organization that provides life-changing mentorship programs to more than 40,000 children and youth each year. Strong mentorship relationships are critical to enabling the children in their programs to develop into well-rounded adults. Their work has proven to help break the cycles of violence, drug abuse, poverty, and inequality.
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Friends of Ruby

Friends of Ruby is a dedicated and welcoming space for vulnerable lesbian, gay, bisexual, transgender, queer, intersex, and two-spirit youth (ages 16-29). They provide counselling, housing, practical assistance, a drop-in, and multiple groups and activities to support 2SLGBTQ+ youth in their journey.
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Spirit North

Spirit North empowers Indigenous youth to be unstoppable in sport, school and life. Through the transformative power of sport and play, they help youth find the courage to take on any challenge, develop leadership skills, improve their health and wellness, discover new talents and unlock their limitless potential.
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Canadian Women & Sport

Canadian Women & Sport is dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women – as active participants and leaders – within and through sport.
Blackbiblio logo aims to highlight real stories of Black Canadians and their contributions through resources and kits for teachers, transforming how Canadian Black history is seen and taught! With the ABC’s of Canadian Black History Kit, is bringing to life the personalities and events omitted from the pages of textbooks, because their role in Canadian history was considered historically insignificant.

How She Hustles

How She Hustles is one of Canada's leading social networks for diverse professional women - from entrepreneurs who are making their mark in the start-up ecosystem, to corporate professionals who are changing the leadership landscape.

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Reelworld Film Festival

Founded by Tonya Williams in 2000, the Reelworld Film Festival and Reelworld Screen Institute are ground-breaking initiatives in Canada that create more access and inclusion for Black, Indigenous, People of Colour in our Canadian screen industries - both in front of and behind the screen.

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Indspire is an Indigenous charity that invests in the education of First Nations, Inuit, and Métis people, benefiting them, their families, their communities - and Canada as a whole. Our goal is that within a generation, every Indigenous student will graduate.

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