That’s why we’re All IN for a world where equality thrives. That’s why we’re giving away $10 million dollars in free advertising and creative services over the next five years to help businesses and organizations that support equity-deserving groups prosper.
$5 million over 5 years in advertising and creative services to support local businesses owned by Black, Indigenous, people of colour, LGBTQ2S+, persons with disabilities, and women.
$5 million over 5 years in advertising and creative services to charities that support all equity-deserving communities.
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Engrain the work of an internal content advisory council, whose mandate is increasing diversity of thought and focus, into our content and programming.
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Develop a set of RSM specific programs and recruitment strategies to improve diversity at all levels of the organization, including in leadership positions.
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Give young people from equity deserving communities (both from inside and outside Rogers) the tools, support, and resources to successfully enter and advance in the sports and media industry.
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All IN partners
Friends of Ruby
Canadian Women & Sport
Canadian Women & Sport
Blacbiblio
Big Brothers Big Sisters
Reelworld
Indspire
Created and filled a senior role dedicated to diversifying news coverage and implementing inclusive news policies
26 BIPOC Scholarships and Mentorships awarded in 2021 (Sportsnet, Cityline, OMNI)
