Skip to Content
blue heart pattern blue heart pattern

about

difference unites us all

That’s why we’re All IN for a world where equality thrives. That’s why we’re giving away $10 million dollars in free advertising and creative services over the next five years to help businesses and organizations that support equity-deserving groups prosper.

blue hearts

our impact for our partners

+32%

brand familiarity

All IN partners

+800%

donations

Friends of Ruby

+137%

web traffic and views

Canadian Women & Sport

+276%

unique web visitors

Canadian Women & Sport

+409%

reach

Blacbiblio

+220%

donations

Big Brothers Big Sisters

+374%

audience growth

Reelworld

+500%

website visits

Indspire

our impact at Rogers Sports & Media

Created and filled a senior role dedicated to diversifying news coverage and implementing inclusive news policies

26 BIPOC Scholarships and Mentorships awarded in 2021 (Sportsnet, Cityline, OMNI)