One year from the day George Floyd was murdered, Rogers Sports & Media presents Remember 9:29 - a powerful celebration of Floyd's legacy, featuring an ensemble of Black Canadians coming together to share real life perspectives on the Black experience. Learn more.

differences unite us all

That's why we're All IN for a world where equity matters. That's why we're giving away a minimum of $10 million dollars in free advertising and creative services over the next five years to help small businesses, charities and organizations that support equity-seeking groups.

What's New

Level UP

2021 Access Reelworld-Rogers Sports & Media Level UP Program for writers and directors.

The program sponsors for this year are Shaftesbury and Pope Productions, producers of the hit Citytv series Hudson & Rex.


Friends of Ruby

Everyone has a story and Friends of Ruby is on a mission this Pride to amplify inspiring messages from the #LGBTQI2S community.

Rogers Sports & Media is proud to partner with Friends of Ruby to help bring their #YouWillYouAre Pride campaign to life.

Learn more

who we are

Rogers Sports & Media is home to Canada's most beloved media brands and trusted influencers. Across Sportsnet, Citytv, OMNI Television, Breakfast Television, Cityline, TSC, and more than 50 radio stations, we touch the lives of almost every Canadian, every single day.

Now, it's time for us to do even more good with our media megaphone by promoting small businesses, charities and organizations that support equity-seeking communities, helping them grow, and working together to build a more inclusive Canada.

how it works

Applications are now closed for our 2021 partnerships

The selected All IN partners will be announced in February 2021

If you submitted an application, our team is reviewing it now and the selected small businesses and charities will hear from us in early December.


If selected, we will provide advertising and creative services specific to your business or organization's needs.


Each successful applicant will receive up to $250,000 in media value and creative support from Rogers Sports & Media.


If you didn't get a chance to submit applications you can try again next year.


We will open applications again in the Fall of 2021.